It seems like its a tradition for TAG Heuer to release a TAG Heuer Monaco luxury watch during Baselworld. During Baselworld 2003 the TAG Heuer Sixty Nine Concept Watch was presented with a 1/1000th of a second chronograph endorsed by Steve McQueen. It also featured the digital face of the Microtimer. Next, for Baselworld 2004 [...]

TAG Heuer was founding in 1860 by Edouard Heuer.  In 1869 he patented a crown winding mechanism for pocket watches and won a silver medal for the advancement during the Universal Exhibition in Paris Next, TAG Heuer began to develop its passion for speed.  In 1911 Heuer patented the coveted dashboard chronograph for aircrafts and [...]

The new TAG Heuer Catalog is out and ready to stun admirers with some amazing images, watches, and of course, TAG Heuer charm. Here is a breakdown of the catalog (All images from TAG Heuer.com). Once you open the catalog you will see Jean-Christophe Babin introducing 150 years of TAG Heuer watchmaking. Next the award [...]

Taking a look back in time, the year was 1977 and The Ford Split Lap had just came to life designed by Ford Rallye Sport and manufactured by TAG Heuer, well just Heuer back then. Ford Motorsports had a vision back in 1977 they wanted to bake the mother of all watches.